Sink Your Teeth into the Lion® Story
The Lion® bar roared into existence in 1976, and it’s been the king of the snack jungle ever since. Originally created by Rowntree’s in the UK, Lion® is a delicious mix of crunchy wafer, smooth caramel, and crispy cereal, all wrapped up in rich milk chocolate. It has enough chew to satisfy the biggest craving and offers a tasty adventure in every bite!
In 1988, Nestlé Confectionery welcomed the big cat to its family of brands. A famous series of TV ads featuring real lions cemented Lion®’s status as the sweet treat with the biggest bite.
Since then, the Lion® range has expanded and now includes peanut, white chocolate, duo bars, a brownie variant, and even Easter eggs. Most of these tasty takes carry the signature Lion® traits of a chewy texture and satisfying crunch.
Today, Lion® bars are enjoyed in more than 40 countries worldwide. With a mix of nostalgia and innovation, it's the perfect treat for those with a big taste and an even bigger bite.
Lion® is part of the Nestlé Cocoa Plan, which supports farmers for better chocolate.
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No matter how big your bite, we’ve got a Lion® bar just for you.
Learn More About Our Sustainability Initiatives
A History of Big Bites
Got Questions?
You can find Lion® products in most major retailers and local stores. Visit our product page for more information.
Lion® was created back in 1976.
Yes, Lion® products may contain peanuts, nuts and traces of soy. For individual nutritional information, visit the product page.
No, Lion® products do not contain any artificial colours, flavours, or preservatives.
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