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The Rolo® Story

Few chocolates have inspired as many heartfelt “awww” moments as Rolo®! It’s the classic toffee cup treat that features a rich milk chocolate shell with a soft, golden toffee centre—a combination that’s hard to resist and even harder to part with!

Inspired by the toffee-filled Quality Street®, Rolo® chocolate was created by Mackintosh’s in 1937. It launched its now iconic tube with elegant gold foil. Its popularity soared in the 1980s with what is arguably one of the most memorable taglines in chocolate history, “Do you love anyone enough to give them your last Rolo?” This simple tagline was a playful challenge that captured the spirit of a sharing moment.

Rolo® was originally produced in Norwich until the factory was destroyed in a World War II bombing raid. Today, they’re made at Nestlé Confectionery’s Halifax factory, bringing joy to chocolate lovers around the world.

From limited-edition flavours to Rolo®-inspired desserts, this toffee-filled classic remains as delicious and charming as ever. So, unwrap a Rolo® and enjoy a classic treat that’s perfect for snacking or sharing with the ones you love!

Rolo® chocolate is part of the Nestlé Cocoa Plan, which supports farmers for better chocolate.

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Learn More About Our Sustainability Initiatives

A Bite-Size History

Henri Nestle
1937

Rolo® is launched by Mackintosh’s

Henri Nestle
1942

Production ceases due to milk and sugar shortages of WWII

Henri Nestle
1942

The Norwich factory is destroyed by incendiary bombs and production is moved to Fawdon

Henri Nestle
1960

The concentric circle design is introduced

Henri Nestle
1990

The first Rolo® Easter egg is launched

Henri Nestle
1991

The Rolo® Christmas mug and cracker are launched

Henri Nestle
2001

Rolo® Dark is launched

Henri Nestle
2007

Rolo® is reformulated to contain no artificial colours, flavours, or preservatives

Henri Nestle
2010

Rolo® sharing bag is launched

Henri Nestle
Today

Rolo® has a range of tube, sharing packs and seasonal products made at the York factory

Got Questions?
Where Can I Find Rolo®?

You can find Rolo® products in most major retailers and local stores. Visit our product page for more information.

Is Rolo® Suitable for Vegetarians?

Yes, vegetarians can enjoy Rolo®.

Do Rolo® Products Contain Artificial Colours, Flavours, or Preservatives?

No, Rolo® products do not contain any artificial colours, flavours, or preservatives.

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Explore Our Nestlé Confectionery Recipes

Looking for something fun to do with the family? Explore our recipes and create something tasty today.

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