

The Rolo® Story
Few chocolates have inspired as many heartfelt “awww” moments as Rolo®! It’s the classic toffee cup treat that features a rich milk chocolate shell with a soft, golden toffee centre—a combination that’s hard to resist and even harder to part with!
Inspired by the toffee-filled Quality Street®, Rolo® chocolate was created by Mackintosh’s in 1937. It launched its now iconic tube with elegant gold foil. Its popularity soared in the 1980s with what is arguably one of the most memorable taglines in chocolate history, “Do you love anyone enough to give them your last Rolo?” This simple tagline was a playful challenge that captured the spirit of a sharing moment.
Rolo® was originally produced in Norwich until the factory was destroyed in a World War II bombing raid. Today, they’re made at Nestlé Confectionery’s Halifax factory, bringing joy to chocolate lovers around the world.
From limited-edition flavours to Rolo®-inspired desserts, this toffee-filled classic remains as delicious and charming as ever. So, unwrap a Rolo® and enjoy a classic treat that’s perfect for snacking or sharing with the ones you love!
Rolo® chocolate is part of the Nestlé Cocoa Plan, which supports farmers for better chocolate.
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There's a Rolo® chocolate for every sharing occasion.


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A Bite-Size History
Got Questions?
You can find Rolo® products in most major retailers and local stores. Visit our product page for more information.
Yes, vegetarians can enjoy Rolo®.
No, Rolo® products do not contain any artificial colours, flavours, or preservatives.


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